Abstract:
ABSTRACT
The main objective of the study was to assess the factors influencing betting activities
among university students in Tanzania, focusing on the Dar es Salaam region. Betting
among young people has surged, driven by technological advancements, financial
pressures, and social influences, especially within Sub-Saharan Africa, where youth
unemployment is high. Using a mixed-method approach, this research gathered data
from a sample of 182 students through structured questionnaires and in-depth
interviews to examine how personality traits, financial hardships, peer pressure, and
access to online platforms impact betting behaviour. Quantitative data analysis was
conducted using SPSS, providing statistical insights, while qualitative data was
examined through thematic analysis to reveal deeper patterns in betting motivations.
Findings indicate that financial difficulties, peer influence, and social environments
significantly drive students to participate in betting, as many view it as a potential
solution to economic stress. Additionally, the accessibility of online betting platforms
and the influence of social media and advertising encourage a favourable perception
of betting. Despite awareness of the risks associated with betting and existing
regulations aimed at reducing participation, students continue to engage, citing
loopholes in enforcement and perceived leniency in penalties. ANOVA analysis
further confirmed that personality traits, financial pressures, and regulatory
shortcomings are significant factors impacting betting behaviours among students. The
study concludes that ineffective regulatory enforcement, combined with economic
challenges and social pressures, are major contributors to student betting. It
recommends strengthening regulatory frameworks to close enforcement gaps,
enhancing public awareness on the risks associated with betting, and introducing
financial literacy programs that empower students to make informed decisions.
Additionally, universities are encouraged to implement proactive strategies to support
students, providing guidance on responsible gambling practices and addressing the
factors that lead to problematic betting behaviours.
