Abstract:
The study's primary objective was to comprehend the challenges of digital communication
in the project interventions of child-centered non-governmental organizations in Tanzania.
The study focused on three principal aims: to evaluate the impact of digital
communication channels on child-centered project interventions, to investigate the
influence of sustainability factors on digital communication strategies within these project
interventions, and to analyze the types of digital communication strategies employed by
child-centered NGOs.
The research focused on NGOs in Arusha, involving 18 organizations and 110
respondents. The analysis utilized multiple linear regression to investigate the
relationships among the study variables.
The study's results indicated a positive relationship between various digital
communication strategies and project intervention. Additionally, the findings suggested a
positive relationship between sustainability factors and project intervention. Finally, the
results demonstrated a positive association between digital communication channels and
project intervention.
