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EFFECTS OF LEADERSHIP PRACTICES ON CUSTOMER SATISFACTION IN FINANCIAL SECTOR

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dc.contributor.author SARIA, Rodrick
dc.date.accessioned 2026-04-02T11:04:26Z
dc.date.available 2026-04-02T11:04:26Z
dc.date.issued 2025-12
dc.identifier.uri http://dspace.iaa.ac.tz:8080/xmlui/handle/123456789/2919
dc.description.abstract This study examined the influence of the working environment on employee performance, focusing on selected institutions in Tanzania. The specific objectives were to: (i) examine the effect of physical working conditions on employee performance; (ii) assess the influence of leadership and communication practices on employee performance; and (iii) evaluate the impact of motivation and organizational support on employee performance. The study adopted a quantitative research design, using structured questionnaires administered to employees selected through stratified and simple random sampling. Data were analysed using the Statistical Package for Social Sciences (SPSS) Version 27, employing descriptive statistics (frequencies, means, and standard deviations) and inferential statistics (multiple linear regression analysis) to test the study hypotheses. The regression results revealed a strong and significant relationship between the working environment variables and employee performance (R = 0.684; R² = 0.468; p < 0.001). All predictors physical working conditions (β = 0.298, p < 0.001), leadership and communication practices (β = 0.337, p < 0.001), and motivation and organizational support (β = 0.241, p = 0.003) had positive and statistically significant effects on performance. The study concluded that a favourable working environment significantly enhances employee productivity, commitment, and job satisfaction. It recommends that management strengthen workplace infrastructure, improve communication and leadership practices, and promote motivational initiatives to sustain high performance and organizational effectiveness en_US
dc.description.sponsorship Prof;William Thieng'o en_US
dc.language.iso en_US en_US
dc.publisher IAA en_US
dc.subject Leadership Practices On Customer Satisfaction en_US
dc.title EFFECTS OF LEADERSHIP PRACTICES ON CUSTOMER SATISFACTION IN FINANCIAL SECTOR en_US
dc.title.alternative A CASE OF NATIONAL MICROFINANCE BANK (NMB) IN NEWALA BRANCH en_US
dc.type Thesis en_US


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