The impact of Television Advertiment on Sale Perfomernce

AMOS, Makiya , M

dc.contributor.author	AMOS, Makiya , M
dc.date.accessioned	2025-03-05T11:05:44Z
dc.date.available	2025-03-05T11:05:44Z
dc.date.issued	2023
dc.identifier.uri	http://dspace.iaa.ac.tz:8080/xmlui/handle/123456789/2916
dc.description	Supervisor..FELIX Mlay	en_US
dc.description.abstract	Thestudy\'3SconductedtoaccessThe impactoftelevisionadvertisementonsalesperformanceof anorganization" us .noBaltonCompanyasitscasestudy.Fourobjectivesthatguidedthestudywere,toexaminemotivesthatinfluencethe comphytousetelevisionendorsement.toidentifytherelationshipbetweentelevisionadvertisementandbrandequity,to determinecustomers'perceptionandopinionontelevisionadvertisementandlastlytofindoutthedrawbackslchallengesof usingtelevisionadvertisementonbrandimage.This studywasa descriptiveas itexplains the relationshipbetween televisionadvertisementandcompanysalesperformanceaphenomenonwhichisknownbutthestudyMIhelpincrease knowledgeinthesociety.Fromthepopulation170peoplewereselectedandinterviewedtocollectdataforanalysis. Purposivesampl:ngandconvenienttechniqueswereused.Toolsusedindatacollectionwerequestioners:theanalysisofits datawasguidedbydescriptivemodel.ThestudycameupwithgeneralconclusionsthatBaltonCompanyusestelevisioninits advertstocreateawarenessandcontroltheperceptionofthepeopleonitsgoodsandservices,tomaketheirproductsand set:desmorepopularamongthepeopleandcreateareputablecompanyimage.Televisionadvertisementandbrand rnage,haveapositiverelationshipandalsoalloftheirdimensionspositivelycorrelatedhencethefirmusesalotofprocedures tomakesuretheyusetalentsthatallignwiththevaluesandgoalsofthecompany.Also,thestudyhasrevealedmostof customersareinfluencedandlikeadvertswhichareairedontelevisionthanothermodesthecompanyusetocommunicate themessagetotheaudience.Thebiggestchallengeidentifiedishighcostthatisallocatedateverystageofmakinga televsionadvertisement.itisrecommendedthatvariouselementsshouldbeconsideredwhenchoosingthemofadvertisingas themixturewillhelpeasydeliveringofthemessageasthereareotherimportantfactorsthathavetobeconsideredv.hen creatnganadvertthathastobesenttoadiversesocietysuchasthenatureofcustomers,theraceofthecustomersbutalso akeenanalysishastobedonetowhethertheanalysiswillhavepositiveimpacttothecompanyasitisacostlyinvestment. Generally,televisionadvertisementshouldbeawayofcreatingawarenessandattractingthecustomersbutthequalityofthe goodsandservicesw1helpfetchandretainthecustome	en_US
dc.description.sponsorship	IAA	en_US
dc.language.iso	en_US	en_US
dc.publisher	IAA	en_US
dc.subject	Perfomance of an Organization	en_US
dc.title	The impact of Television Advertiment on Sale Perfomernce	en_US
dc.title.alternative	A Case of Study Balton Tanzania	en_US
dc.type	Thesis	en_US