Abstract:
Thestudy\'3SconductedtoaccessThe impactoftelevisionadvertisementonsalesperformanceof anorganization" us
.noBaltonCompanyasitscasestudy.Fourobjectivesthatguidedthestudywere,toexaminemotivesthatinfluencethe
comphytousetelevisionendorsement.toidentifytherelationshipbetweentelevisionadvertisementandbrandequity,to
determinecustomers'perceptionandopinionontelevisionadvertisementandlastlytofindoutthedrawbackslchallengesof
usingtelevisionadvertisementonbrandimage.This studywasa descriptiveas itexplains the relationshipbetween
televisionadvertisementandcompanysalesperformanceaphenomenonwhichisknownbutthestudyMIhelpincrease
knowledgeinthesociety.Fromthepopulation170peoplewereselectedandinterviewedtocollectdataforanalysis. Purposivesampl:ngandconvenienttechniqueswereused.Toolsusedindatacollectionwerequestioners:theanalysisofits
datawasguidedbydescriptivemodel.ThestudycameupwithgeneralconclusionsthatBaltonCompanyusestelevisioninits
advertstocreateawarenessandcontroltheperceptionofthepeopleonitsgoodsandservices,tomaketheirproductsand
set:desmorepopularamongthepeopleandcreateareputablecompanyimage.Televisionadvertisementandbrand
rnage,haveapositiverelationshipandalsoalloftheirdimensionspositivelycorrelatedhencethefirmusesalotofprocedures
tomakesuretheyusetalentsthatallignwiththevaluesandgoalsofthecompany.Also,thestudyhasrevealedmostof
customersareinfluencedandlikeadvertswhichareairedontelevisionthanothermodesthecompanyusetocommunicate
themessagetotheaudience.Thebiggestchallengeidentifiedishighcostthatisallocatedateverystageofmakinga
televsionadvertisement.itisrecommendedthatvariouselementsshouldbeconsideredwhenchoosingthemofadvertisingas
themixturewillhelpeasydeliveringofthemessageasthereareotherimportantfactorsthathavetobeconsideredv.hen
creatnganadvertthathastobesenttoadiversesocietysuchasthenatureofcustomers,theraceofthecustomersbutalso
akeenanalysishastobedonetowhethertheanalysiswillhavepositiveimpacttothecompanyasitisacostlyinvestment. Generally,televisionadvertisementshouldbeawayofcreatingawarenessandattractingthecustomersbutthequalityofthe
goodsandservicesw1helpfetchandretainthecustome
