Assessing the Impact Of The Digital Economy

Abstract

Thisstudyassessthetransformativeinfluenceofthedigitaleconomyonenhancingoperations andservices,fosteringfinancialinclusivity,andelevatingcustomersatisfactionwithintheArusha Citybankingsector.ThestudyfocusedonthecaseofDiamondTrustBank(DTB)ArushaBranch, withasamplesizeof100respondentscarefullyselectedfromanundefinedpopulationofthe bank'sdiversecustomerbase.DTBstaffwasinterviewed,providingvaluableinsightsintothe intricaciesoftheissuesunderexamination.Additionally,documentaryanalysiswasemployedto collectpertinentsecondarydata,enrichingthedepthandcontextofthestudy.Priortotheactual data collection, the research instruments underwent a rigorous pilot test. The reliability of these instrumentswas then verifiedthrough Cronbach's alpha coefficient, ensuring the consistency and accuracy of the data. Face and construct validity were meticulously established under the guidanceoftheuniversitysupervisorandinsightsfromesteemedexpertsinthefield.Employing the Software Package for Social Sciences (SPSS), the collected data underwent a systematic analysis. Descriptive statisticaltoolswere utilized toreveal centraltendencies anddata spread, while inferential statisticaltools suchas correlation,regression, and ANOVAwere deployedto drawmeaningfulinferencesaboutthebroaderpopulation.Thestudy'sfindingsliesinitspotential to inform policy decisions, guide banking practices, and contribute to the scholarly discourse surrounding the intersection of the digital economy and the banking sector. As the financial landscape evolves, understanding the implications of digital transformation becomes imperative forthesustainedgrowthandrelevanceofbanksinArushaCityandbeyond