Abstract:
This study aimed to assess the impact of Corporate Social Responsibility (CSR)
practices on the financial performance of Geita Gold Mining (GGM) in Geita.
Specifically, the study aimed to examine the impact of consumer protection, of
charitable contributions and community engagement practices within CSR practices on
financial performance at GGM. The study addressed the problem of understanding how
CSR practices contribute to financial gains for mining companies in Tanzania. A
positivist philosophy guided this research, with a quantitative research approach
employed to systematically collect and analyze numerical data. A descriptive research
design was applied to capture data at a specific point in time, allowing a snapshot of
CSR practices' influence on financial performance. The targeted population included
GGM employees and community stakeholders involved in CSR initiatives. Simple
random sampling was used to ensure an inclusive and representative respondent pool.
Data collection tools included structured questionnaires featuring 5-point Likert scale
questions to capture respondents' perceptions. Descriptive analysis and multiple linear
regression analysis were used to analyze the data. The findings revealed a positive
relationship between CSR practices specifically, consumer protection, charitable
contributions, and community engagement and financial performance at GGM.
Consumer protection practices were found to enhance financial performance by
fostering trust and loyalty among local communities, while charitable contributions and
community engagement improved corporate image and stakeholder relations, both
contributing to financial outcomes. The study concludes that CSR practices have a
significant positive impact on financial performance at GGM. It recommends that GGM
continue investing in CSR activities, focusing on consumer protection, charity, and
community engagement, to further enhance financial performance and community
relations. The study highlights the role of CSR as a strategic investment that aligns
social responsibility with financial profitability for sustainable business growth
