INNOVATION MANAGEMENT ADVANCES PERFORMANCE IN BEVERAGE MANUFACTURING INDUSTRY IN TANZANIA

Abstract

The study aimed to explore the types of innovation and determine the collaboration of beverage industries with external partners in innovation activities as well . innovation performance in the beverage manufacturing industries evidences from Coca-Cola kwanza limited Dar es Salaam. The study was guided by Innovation management theory evolution map, Schumpeter's innovation theory, of profit and scientific management theory. The study employed the descriptive research design with a cross sectional method and quantitative approach. The study was conducted at Coca cola Kwanza Limited in Dar . Salaam a target population was 700 employee and the sample size was 255. The prima, data was collected through administered questionnaire. The data was analyzed by using descriptive statistics and Liked scale analysis. The findings of the study have indicated that beverage industries like Co.-Cola Kwanza Ltd invested their time on innovation to increase performance. with the mean scale agreement of 4.25, and use new product and new market innovation as the types of innovations with the collaborations of external partners such as suppliers and customers with the agreement scale of 4.08 and 4.00 respectively that increases innovation performance. 72.55% of the respondents agree that innovation increases performance on the beverage industries. As the beverage industries invest time on innovation on which use new product and new market innovation as the only types of innovations with the collaboration of external partners in increasing innovation performance. This may require beverage industries like Coca-Cola kwanza Ltd to have organizational structure that support innovation on the daily activities involving all their employees and to wide-up collaboration with more external partners on the improvement of innovation performance such as university/ higher learning institutions and research centers.