Abstract:
Horticulture plays a major role in the economy and society of Tanzanians and increases productivity in the sector. It is considered to be the very basis for the country economic and social development but not yet realized due to numerous challenges that face marketing of horticulture produce. There are insufficient literatures to support the context of the problem, so this study comes up with the framework that supports the key stakeholders on how they gain access to local and international market. The general objective of the study is to investigate the challenges facing horticultural farmers in accessing local and international markets in Tanzania. The specific objectives include; exploring the extent to which horticulture products meets market requirement in terms of quality, to identify the challenges faced by horticulture farmers in accessing local and international market and to find out the views of key stakeholders on how to address the challenges. The research approach for this study was qualitative and the research design was a case study of Meru DC. The targeted population includes small scale farmers, local government officials and TAHA Officials based in Meru DC. It covered sample size of 60 respondents. Purposive and accidental sampling techniques were used to generate sample. Data was generated by using interview and document review. Data collected was analyzed through content and thematic analysis. The study found out that poor knowledge on quality standards and food safety protocol, lack financial, human and capital to develop the linkages, Covid 19 and the absence of National GAP (Good Agricultural Practices) limit farmers access to the market. Therefore the government should improve the required infrastructure to foster exporting of horticulture produce. Farmers should learn and apply the modern methods of farming. Furthermore small scale farmers are required to expand their knowledge on marketing strategies such as producing quality products, proper pricing and deliver products on time.
