Effectiveness of Standard Weights and Measures on Customer Satisfaction in Singida District Onion Markets

Abstract

Despite ongoing regulatory efforts and awareness campaigns, a gap remains in understanding how current weights and measures practices impact customer satisfaction and market fairness in Singida District onion markets. This study aimed to evaluate the effectiveness of standard weights and measures in enhancing customer satisfaction in Singida's onion market, specifically on the current standard weights and measures practices, the influence of the current standard weights and measures practices, and challenges of the current standard weights and measures practices towards customer satisfaction. The study adopted a pragmatist research philosophy, mixed-methods approach, utilizing a parallel convergent design to gather data. The study’s target population included farmers, traders, consumers, and regulatory bodies, with a sample size of 272 responding to data collection tools selected through stratified random sampling and convenience sampling techniques. Data collection involved structured questionnaires, key informant interviews, and direct observation. Quantitative data were analyzed through descriptive and multiple regressions, while qualitative data were thematically. The study ensured reliability via Cronbach’s alpha and validated its instruments through content validity assessments. The results revealed that non-standard weights and measures, such as uncalibrated buckets and sacks, are commonly used, leading to inconsistent customer satisfaction and perceptions of unfairness. Regression analysis confirmed that calibrated tools significantly improve satisfaction, while other factors like inspection frequency had minimal impact. Challenges identified include poor infrastructure, high equipment costs, and limited regulatory enforcement, which deter traders from adopting standardized practices. Additionally, findings indicate a correlation between standardized weighing practices and customer satisfaction, with a notable disparity in satisfaction levels between male and female respondents. Enhanced regulation, better enforcement, and trader education were recommended to improve fairness and satisfaction in the market. The study concludes on widespread use of non-standardized tools, insufficient calibration, and weak regulatory oversight, leading to customer dissatisfaction, emphasizing the need for improved regulation and modern equipment. Recommendations include the adoption of digital scales, routine calibration, increased regulatory oversight, and policy measures to subsidize weighing equipment, education, and enforcement is crucial to enhancing customer trust, market fairness, and the overall effectiveness of standard weights and measures