Examining the Effectiveness of Communication Strategy Used by Village Executive Officers in Preventing Farmer-t

Abstract

This study examined the effectiveness of communication strategy used by village executive officers in preventing farmer-pastoralist conflicts in Kilwa District. The study was guided by Conflict Resolution Theory by John Burton with three specific research objectives which were to examine the practices of the communication strategy used by VEO in preventing farmer-pastoralist conflicts, examine the contribution of communication strategy used by VEO in preventing farmer- pastoralist conflicts, and to find out limitations affecting communication strategy used by VEO in preventing farmer-pastoralist conflicts. The study adopted an interpretivism research philosophy, a qualitative approach, and a case study research design. The target population was 142 individuals. Purposive sampling, a non- probability sampling technique was used to obtain 14 research participants. Data was collected by using interview guides and document analysis guides. The validity and reliability of qualitative research instruments were ensured by the Institute of Accountancy Arusha subject matter lectures for improvement. Data was analyzed through the thematic analysis technique. The findings revealed the critical role of proactive communication through community meetings in conflict resolution, advocating for structured feedback mechanisms and negotiation skills training for VEOs to address communication barriers effectively. The study concluded that effective VEO communication practices are important in preventing farmer- pastoralist conflicts, necessitating ongoing dialogue and community empowerment for sustainable peacebuilding. To enhance conflict prevention efforts, the study suggests prioritizing community participation, cultural competency training, and increased resources for VEOs to strengthen communication strategies.