Abstract:
This study examined the effectiveness of communication strategy used by village
executive officers in preventing farmer-pastoralist conflicts in Kilwa District. The
study was guided by Conflict Resolution Theory by John Burton with three specific
research objectives which were to examine the practices of the communication
strategy used by VEO in preventing farmer-pastoralist conflicts, examine the
contribution of communication strategy used by VEO in preventing farmer-
pastoralist conflicts, and to find out limitations affecting communication strategy
used by VEO in preventing farmer-pastoralist conflicts. The study adopted an
interpretivism research philosophy, a qualitative approach, and a case study research
design. The target population was 142 individuals. Purposive sampling, a non-
probability sampling technique was used to obtain 14 research participants. Data was
collected by using interview guides and document analysis guides. The validity and
reliability of qualitative research instruments were ensured by the Institute of
Accountancy Arusha subject matter lectures for improvement. Data was analyzed
through the thematic analysis technique. The findings revealed the critical role of
proactive communication through community meetings in conflict resolution,
advocating for structured feedback mechanisms and negotiation skills training for
VEOs to address communication barriers effectively. The study concluded that
effective VEO communication practices are important in preventing farmer-
pastoralist conflicts, necessitating ongoing dialogue and community empowerment
for sustainable peacebuilding. To enhance conflict prevention efforts, the study
suggests prioritizing community participation, cultural competency training, and
increased resources for VEOs to strengthen communication strategies.
