Abstract:
The study assessed the service
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qualitydo livery
equity agency banking in Mwanza muniipal The study nriperformance:A(;ar,e
objectives, to determine the reliability of ago ' Acy banking aimed at achieving the followinri
services in equity
agency banking outlet, to determine the level of (worrier confidence on agency banking
on arjency performance in egiiirl
agency banking outlet,to examine effects of Convenience of Agenc y Banking
Services on agency performance in equity agency banking outlet and to ascertain the effeGh of
Agency Banking Service Location on agency performance in equity agency banking outlet, The
study used Bank-Led Theory. This study employed a cross-sectional research design, Data
were be collected from the sample size of 373 respondents, The study will also employ both
primary and secondary data to gatherinformation from the respondents, Quantitative data will
be analysed using descriptive statistics such as frequencies and percentages, Qualitative data
will be analysed using content analysis, The findings of the study revealed that high reliability
on agency banking increase agency performance, The study also showed that the higher level
of customer confidence on agency banking services increase agency banking performance, the
study also showed that good convenience of agency banking services improve agency banking
performance and the study showed that the good agency banking service location improve the
performance of agency banking. The key recommendation of the study was that the current
agency banking business model should be expanded and innovated by increasing other
services which are not found on agency banking POS such as payment of bills, mini statement, and improvement of Equity agency
