Abstract:
This study evaluators the' role of o-commerce in reducing the operational costs of the Mount Meru
The studs app`k
,d a !liked-methods research approach through a combination of
questionnaires and key informant interviews. The study involved a sample size of 80 respondents
‘tho are staff working at the Mount Meru Hotel. The data were analysed through descriptive
statistics and content analysis. Findings from the study reveal that Mount Meru Hotel e-commerce
reduces operational costs. It has become a fundamental tool for enhancing their operational
efficiency and has shown its potential to reduce operational costs in areas such as inventory
management, procurement, marketing, and customer service. also E-commerce has allowed the
hotel to offer enhanced customer experiences by providing online booking platforms, faster check in and check-out processes, and personalized promotions. These improvements have led to
increased customer satisfaction and loyalty. Furthermore, the study highlights that e-commerce
has improved transaction processing speed, enhanced inventory management and order
fuf!meant. reduced manual errors, and streamlined communication and collaboration among
different departments. In conclusion, the research indicates that e-commerce can play a
significant role in reducing operational costs at the Mount Meru Hotel. By embracing e-commerce, addressing challenges, and implementing the recommended strategies, private organizations can
enhance their efficiency. competitiveness, and overall performance in the Tanzanian mark
