Abstract:
Numerous academics in the field of entrepreneurship have demonstrated that Information and
Communication Technology (ICT) can unquestionably have a more significant impact on the
success of small businesses. To fully understand the complex link between these two variables, more research is still needed. With a focus on Dodoma City specifically, this study aimed to
determine the role that ICT plays in the performance of small businesses in Tanzania. The main
goals of the study were to determine the degree to which ICT adoption has impacted small
business performance, what kind of ICT is most appropriate and accessible to small businesses, and finally, what ICT infrastructure limitations are common among Tanzanian small businesses. Small businesses in the relevant district that employ one or more categories of ICT equipment and
applications were the study's target audience of which four Key Informants and a fair
representation of 97% of the respondents took part in the study. The results of the survey
indicated that the most widely used devices in the study region are the computer, mobile phone, and CCTV camera. The most widely used apps in the study area are the internet, websites, Microsoft Office programs, and statistical software. The majority of respondents believed that ICT
had a stronger impact on their organizations' performance, indicating the strong correlation
already identified between ICT usage and small business performance. Nevertheless, several
limitations prevent the efficient application of ICT to many small enterprises.Financial limitations,
ignorance of the newest gadgets and applications, inexperience with certain ICT technologies, high ICT operating expenses, and subpar network services from service providers are some of the
most frequently cited barriers.Since small businesses in the study area were found to be lagging
behind in the use of modern technologies, these findings are very concerning to activists who
specialize in the development of small businesses. As a result, both public and private support is
required to take corrective measures in order to help small businesses acquire the maximum
benefits from integrating ICT in their businesses.
