Assessment on Contribution of Entrepreneurial Orientation on Performance of Small and Medium Enterprises:

Abstract

The study intended to assess the contribution of Entrepreneurial Orientation on performance of Machinga SMEs in Dodoma region, Tanzania. Specifically, the study intended to identify the contribution of risk-taking propensity on performance of Machinga SMEs in Dodoma Region, to determine the effect of innovativeness on performance of Machinga SMEs in Dodoma Region, to establish pro-activeness contribution of performance of Machinga SMEs in Dodoma Region and to examine the effect of competitiveness on performance of Machinga SMEs in Dodoma Region. The study was guided by Entrepreneurial Orientation Theory at Firm Level. A descriptive research design was adopted for this study. Research design employed was case study. The study used both qualitative and quantitative research approach to collect needed data. The targeted population was 300 people and sample size was 171. The study used simple random sampling and purposive sampling techniques to get respondents. The data collection method included; questionnaire, interview, observation and documentary review. Descriptive statistics and Regression analysis were used to analyse data. The study will use Content validity and test-retest reliability.