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An Examination of Factors Influencing the Performance of Sunflower Processing Firms

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dc.contributor.author MAPUNDA, Veronica,B
dc.date.accessioned 2024-01-30T08:17:52Z
dc.date.available 2024-01-30T08:17:52Z
dc.date.issued 2023
dc.identifier.uri http://dspace.iaa.ac.tz:8080/xmlui/handle/123456789/2328
dc.description Supervisor:MASEKO,Fadhili en_US
dc.description.abstract This study aims to examine the perceived factors influencing performance of sunflower processing firms in Dodoma city council in Tanzania. Specifically focused on three key areas which includes the influence of entrepreneurial traits on performance of sunflower processing firms, the influence of operational strategy on performance of sunflower processing firms and the influence of business environment on performance of sunflower processing firms. A total of 96 workers of SPF were surveyed. The study adopted a cross sectional research design to collect data both qualitative and quantitative data using a questionnaire for respondents and interview for key informants. The data collected were analyzed using both descriptive and inferential statistics include multiple linear regression analysis. The results show that sunflower processing firms performance were reported to experience growth changes since establishment as contributed by 27.9% firm entrepreneurial traits as per multiple linear regression. The entrepreneurial traits were perceived to be influencing factor for firm growth as a result of effective and efficiency aspects in marketing strategy, firm’s need for achievement, risk-taking, and hard-work contributed which were both scaled very contributive are contradicting and posing reluctant against professional operating strategies. Also, operational strategies was 24 % of the studied firms to influence firm growth perceived as the issue of effective and efficiency. Additionally, favorable business environments factors were perceived by 12.8 % as per multiple linear regression as a result of demand for sunflower oil influenced by oil deficit within a country and healthier friendly (cholesterols free). Study recommended the followings application of business models for firm growth to be the outcome of an effective business. Furthermore, provision of financial education to producers by the government, NGOs, and community-based organizations should be potentially invested by facilitating financial literacy awareness, preparation and uses of financial statements Ensuring reliable supply of electricity is very vital for operation of machines and ensures production process is on progress. en_US
dc.language.iso en_US en_US
dc.publisher Institute of Accountancy Arusha (IAA) en_US
dc.subject SUNFLOWER PROCESSING en_US
dc.title An Examination of Factors Influencing the Performance of Sunflower Processing Firms en_US
dc.title.alternative In Dodoma City Council en_US
dc.type Thesis en_US


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