Abstract:
This study intended to examine the role of public Awareness on adoption of NGVs in Tanzania. The study employed both primary and secondary data. The primary data were collected through a questionnaire and interview. while secondary data was obtained from various sources magazines, relevant reports, publications, and other documents like files and office records. Quantitative data collected through questionnaire was analyzed using descriptive statistics with aid of Microsoft Excel. Qualitative data were analyzed using content analysis. Findings depicted that when the government comes to be the first to adopt NGVs, the public is likely to be in line with the adoption. Government agents can influence the consumers' adoption decision through government procurement, stimulating early or sophisticated demand, technical standards, regulation of products and services. Moreover, words of mouth and advertisement are found to contribute much on NGVs adoption. This study, therefore, concludes that the stakeholders can best influence adoption of NGVs when different initiatives like policy making by the government and programs on NGVs advertisements, workshops, training and the use of words of mouth is in place
