Abstract:
The aim of this study was to explore the types of innovation that are predominant in Tanzania beverage manufacturing Companies with evidences from Coca-Cola kwanza limited Dar es Salaam. The study was guided by innovation management theory evolution map, Schumpeter’s innovation theory of profit and scientific management theory. The study employed the descriptive research design with a cross sectional method and quantitative approach. The target population was 700 employees and the sample size was 255. The primary data was collected through administered questionnaires. The data was analyzed by using descriptive statistics and Likert scale analysis. The findings of the study have indicated that beverage industries like Coca-Cola Kwanza Ltd invested their time on innovation to increase performance with the mean scale agreement of 4.25, and use new product and new market innovation as the types of innovations with the collaborations of external partners such as suppliers and customers with the agreement scale of 4.08 and 4.00 respectively that increases innovation performance. The study recommended that beverage industries like Coca-Cola kwanza Ltd should have organizational structure that support innovation on the daily activities involving all their employees and to wide-up collaboration with more external partners on the improvement of innovation performance such as university/ higher learning institutions and research centers.
