Abstract:
This study aimed at assessing contribution of transparency in implementation of ecotourism at Ngorongoro
Conservation Area. Transparency. Using a mixed research approach, the study assessed adoption of transparency
and its contribution in implementing ecotourism. The study made use of questionnaire survey amongst NCAA
officials Local government officials and tourism stakeholders. The population of the study was 351, this population
size was obtained from Department of public relation NCAA report of 2019, using Yemens’ formula a sample of
156 was generated. The sample was distributed to three strata: the NCAA conservators and local government
authority where a sample of 10 was used, 22 tourism enterprises and 124 tour operators. simple random sampling
was used samples amongst local government and tourism stakeholders. Purposive sampling was used to select
NCAA officials for interview. A total of 17 NCAA officials from different departments were interviewed. The results
of findings indicate that transparency contributes to implementation of Ecotourism. Using a Regression correlation
analysis, results indicated that adoption of NCAA to transparency is extremely significant to enhance and influence
the implementation of Ecotourism. Transparency is interlinked and mutually supportive and reinforcing moreover it
is often correlated to participation and is also the ultimate safeguard of rule of law and accountability.
