The effect of mobile money payment on the financial performance of Monduli food products micro business enterprises (mbes)

Abstract

Mobile money technology has recently gained popularity in developing nations such as Tanzania. Food products Micro Business Enterprises continue to be denied access to financial services, notwithstanding recent advances. The goal of this study was to see how mobile money payments affected the financial performance of food microbusinesses in the Monduli District Council. The study's goal was to see if mobile money payment for stock purchases has a significant impact on the financial performance of Food product MBEs and if mobile money payment for sales transactions has a significant impact on the financial performance of Food product MBEs. The researcher used a cross-sectional descriptive survey approach with a sample size of 59 respondents for the study. The data were analyzed using descriptive analysis to determine the association between factors. According to the research, sales of mobile money services and the growth of food products are both on the rise. Sales have a significant impact on the expansion of food items Micro Business Enterprises, according to Micro Business Enterprises. Food products Micro Business Enterprises that use mobile money services to sell goods and services have a better chance of growing than those that do not. Furthermore, stock purchases made through mobile money services had a beneficial impact on the expansion of food microbusinesses, according to the study. As a result of the delivery of goods and services, microbusinesses selling food products are rising. Stock purchases via mobile money are on the rise. According to the figures, sales, stock acquisitions, and payment for services all appear to have a substantial impact on the expansion of food goods. Food-related products Small enterprises are referred to as microbusinesses. Mobile services are used by micro-business owners and managers because they have an impact on the business, and they expect the service's growth and usability to tempt them to use it, which is consistent with notions like the Diffusion of Innovation hypothesis and the Acceptance Model.