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Browsing MBA (LEADERSHIP & GOVERNANCE) by Subject "ADVERTISEMENT, BUYING BEHAVIOR"

Browsing MBA (LEADERSHIP & GOVERNANCE) by Subject "ADVERTISEMENT, BUYING BEHAVIOR"

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  • BANDA, Valeria, S (IAA, 2023)
    This study focused on the influence of advertisement on consumer behavior. The study was conducted at Bakhresa food product limited. The objectives of the study were, to identify the impact of Digital advertisement on ...

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