| dc.contributor.author | SHAYO, Michael E. | |
| dc.date.accessioned | 2022-11-23T06:43:13Z | |
| dc.date.available | 2022-11-23T06:43:13Z | |
| dc.date.issued | 2021-12 | |
| dc.identifier.uri | http://dspace.iaa.ac.tz:8080/xmlui/handle/123456789/1363 | |
| dc.description | Supervisor : NDYEMALILA, Edson. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Institute of Accountancy Arusha. | en_US |
| dc.subject | Digital marketing, Banking industry. | en_US |
| dc.title | EFFECT OF DIGITAL MARKETING ON BANKING INDUSTRY PERFORMANCE IN TANZANIA : | en_US |
| dc.title.alternative | A case study of NMB Bank - Arusha | en_US |
| dc.type | Thesis | en_US |